Adoption of Dell Model in Auto

Dell is known for its innovative model of customized production (Holzner, 2006). In this model, a customer provides specifications of the kind of computer he or she wants and then the company tailors or configures production as per the order.Advertising We will write a custom report sample on Adoption of Dell Model in Auto-Industry specifically for you for only $16.05 $11/page Learn More Therefore, there was no effort at standardization but rather building capacity to respond to customer desires, needs and interests (Holzner, 2006). The production process was informed by market dictates and individual customer preferences or desires. Therefore, critical in the Dell design and supply model is being able to read customer needs and desires correctly (Holzner, 2006). Failure to capture customer needs or changing preferences and the model does not work. To supply the computers, Dell unlike traditional distribution sought to eliminate all intermediaries thus b eing able to deal with the market directly (Holzner, 2006). To be able to deal with customers directly, production had to be decentralized thus; the company seeks to do the manufacturing close to the clients. And given the products are customized to customer needs and preferences, for efficiency purposes, Dell has deployed just in time mode of production, which translates into lowering of costs related to storage or inventory management. This is very critical because it helps an organization to avoid all sorts of losses associated with parts breaking, depreciation and general wear and tear. To deal with widespread customers and be able to configure products to their taste, Dell engages strategic partners (Holzner, 2006). While it does the general manufacturing process, the machine is configured within the proximity of the customer to take into account the needs of the individual customer. The internet portal plays a critical role in enabling Dell deal directly with customers (Holzne r, 2006). Further, through direct sales personnel or personal selling, Dell has been a model company in supply chain management.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Adoption of Dell Model in Auto-Industry The auto-industry has largely been dominated by Fordism or Toyota model of production (Knights Willmott, 2006). Fordism is anchored on traditional management theories or the scientific management theories advanced by Fredric Taylor, Henri Fayol and others(Knights Willmott, 2006). Focus is on specialization, standardization, mass production and output based compensation (Knights Willmott, 2006). The Toyota model applied in auto industry employs the concept of batch production, which leads to more variations in models produced. If the auto industry were to take on the Dell Model, it would mean that focus becomes customization rather than standardization. Secondly, the industr y players would have to decentralize much of motor assembly and related configuration. Moreover, production would have to be backed by customer needs surveys rather than just producing a batch or producing massively and selling the new model of cars through aggressive marketing. Additionally, the organizations would have to work towards eliminating as many intermediaries as possible to deal directly with customers. Like Dell, this would imply having to rely on information technology to get customer specifications and related feedback. Moreover, the auto-industry players would have to engage more of the direct sales approach to selling. Through direct selling, the industry interacts at a more personal level with customers as opposed to receiving feedback from intermediaries. Where direct selling is not possible, then an auto-industry player is better placed instituting or engaging in strategic alliances or long-term agreements with few suppliers (Blanchard, 2007). Long-term agreement with suppliers helps towards better control of the supply chain as opposed to encouraging competition within the supply chain. When supplier compete in as much as it may increase efficiency, it may also compromise the organizations intent on dealing with customer needs and customizing products to their preferred specifications.Advertising We will write a custom report sample on Adoption of Dell Model in Auto-Industry specifically for you for only $16.05 $11/page Learn More A Flow Diagram Showing the New Supply Chain Model Reference List Blanchard, D. (2007). Supply Chain Management: Best Practices. New Jersey: John Wiley and Sons Holzner, S. (2006). How Dell Does It. New York: McGraw-Hill Professional Knights, D. Willmott, H. (2006). Introducing Organizational Behavior and Management. London: Cengage Learning EMEA This report on Adoption of Dell Model in Auto-Industry was written and submitted by user Braylee Hale to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay about portfolio of advertising

Essay about portfolio of advertising Essay about portfolio of advertising Portfolio of Advertising Project 1st of May 2013 Mountain Dew Advertising is such an important part of most industries today, it comes in many shapes, forms and presentations such as written on billboards, newspapers or magazines, on the internet, radio, television, etc. Regardless of the medium it is a vital way of the seller communicating with the buyer. It is important to find a way to promote softdrinks that pleases many, as a lot of people would rather not see it promoted at all. First we need to analyse the entire softdrinks industry and market as a whole using various marketing models, this will enable us to pick a right method of entering the market with our campaign referring to factors such as market changes, company strengths/weaknesses, who our most loyal and least loyal customers are, etc. for the product we can predict if the same campaign should be continued for that particular product or changed completely. It is vital that this report is easy to read through so that my ideas are pitched in the best way possible, we need to look at consumer trends and how they influence the market. Once we understand the market size and how it is segmented we can begin targeting specific consumer groups. We need to first find out how important each consumer group is and predict their actions in terms of trends. The 2012 BSDA soft drink report states that sports and energy drinks are one of the fastest growing uk drinks, This is due to a hectic british lifestyle and a difficult economic environment where harder work is required. In 2010 they were mainly promoted as healthy sport drinks, but the drinks that were made solely for a quick energy boost gained popularity. The market leaders are without a doubt Cocacola and Britvic, These two multinational corporations have been permanently holding position 1 and 2 across the board. Both Coca-Cola and Pepsi dominate the industry with their brand loyalty, strategic advertising and the neverending demand for their products Their current biggest advantage is the loyalty their customers have for them, seeing as their products were around and probably even being consumed by most of the market since an early age, they have a wide variety of carbonated drinks, but that doesn’t mean they aren’t expanding and making new customers besides their already extensive regular customer base. Another thing they have in common is their name is everywhere through various forms of strategic advertising, both britvic’s pepsi and coca cola’s coke like to make use of Celebrity endorsement, this is when an influential famous person promotes the product. This works really well when the person has a huge following, because a majority of their fans want to be like them and use the products they use. A good example is Beyonce and pepsi and duffy and coke light It is effective because people feel special when they think they are using the same product as a certain celebrity is using. I want to use this technique for mountain Dew, but considering how it is one of the cooler more relatable brands out there for young people, it cant be too serious. Instead of getting a well-respected popular artist, I would get someone that is more of a comical character but is still being looked up to by today’s youth. The campaign that was recently started with the rap artist ‘Tyler the creator’ is not bad, but it is a bit too offensive, sure it being cancelled from air got a more publicity than the ad itself and there is no bad publicity, but I want to give young people the feeling that they are not being forcefed our product, But instead genuinely interest them by incorporating mountain into something they already watch. The two main things I mean by this are the meme’s and the youtube videos. Coca-Cola’s partnership with the London 2012 Summer Olympics, and its year-long promotion of the same in 2011, boosted sales of the company’s brands. While Britvic made

Economics Essay Example | Topics and Well Written Essays - 500 words - 12

Economics - Essay Example Interest rates are used as tools by central banks to control inflation. When Bank believes inflation is beginning to rise, it raises interest rates to cool the economy and vice versa. Therefore, the long term affect of raising interest rate will be to reduce inflation. For the constructers of apartments, this might mean relatively cheaper production due to cheaper cost of resources. The supply curve will therefore shift to the right (fig.4). Constructers will be able to provide more value for the same price to the customers. Also, many of the customers who might have refused to invest in property initially when the interest price increased would now be more in terms with the market and willing to invest. In the longer run, increased interest rate would have made its impact of controlling inflation and prices for other goods would be more stable. All these factors would result in increasing the demand and would result in a shift in demand curve to the right